“You, Sir, are a National Treasure”

Dear Mark Hamilton:

Attached to this email is my testimonial that you requested, per which I would like to quote, “You, Sir, are a National Treasure”.  I am trying one last time to get through to you because I have much value to add to your cause, if you will just hear me out.  You see, I understand that the “Miss Annabelle” story was actually about you; namely, you were Miss Annabelle and we apprentices were your students, and I was one of the main students you needed to reach.  I know that is a bold statement, but what I am about to provide you is the living proof.  I can only hope that this finally reaches you, for it was to be for your eyes only.

First, some constructive criticism, not intended to chastise you in any way, but to give a new boost to the cause of the C of U to which I am so committed.  Everything about the Annabelle story was so intriguingly conceived, but, with one fatal flaw–not the story, but the manner in which it was carried out with the apprentice group; namely, Miss Annabelle was readily accessible to her students at all times, but you were not; e.g. I wonder how successful the Miss Annabelle story would have been if her students had to do posts on a website, along side of other students, hoping to maybe get the attention of Miss Annabelle, and, then, hoping she would sort through the maze and respond???

I completely understand that you have to protect what you have worked so long to achieve, and the reluctance anyone would feel in your situation to open up the flood gates by letting down the wall.  I also understand how multi-tasked and busy you have been.  Hopefully, you can also understand that many of your apprentices feel the same way.  I know for a fact that had you heard what I am going to share hopefully with you, you would not have had to plead for testimonials for fear of the neo-cheaters reaction, because the battle would have already been won.  When you hear me out, you will have to admit it too.  You see, you did not have to get 50 million Americans to understand the plan, but only a very small fraction using the right approach.

Before I get into “the approach”, let me tell you about myself. I have an extremely high I. Q., once measured to be 232 when I was in college.  Today at age 61, I believe I probably would break the measuring scale.  I skipped the 5th grade and had 1500+ on my SAT score entering college.  I tried to attend some Mensas meetings but become so frustrated by the groups impracticality and never joined–they had the “paralysis of analysis” and never seemed to want to come to a solution of the problem they were working on as a group. You see, I had been using Neothink all my life and never knew it.  However, I never understood the concept of the massive anti-civilization which thwarted me all the time when I tried to add value to the world–I have the cure for cancer and have had it for over 35 years; a plan for elimination of every harmful virus and bacteria on the planet, the total answer to the dilemmas of Einstein’s theory and string-theory, and many other values to add to the world.  Thanks to you, I now do understand what I have been up against.

The value I wish to share is a not only a marketing approach that works every time without massive exposure, but also a further insight into understanding how the universe operates.  I am sure you have heard of the “100 Monkey Principle”, as per your statement about the need of 50 million Americans understanding Neothink.  Many have heard of this concept but very few really understand it.  It is about time you heard about it from one of the originators ( and maybe the only one).  You see, I first became aware of the idea in 1964, at the age of 15.  I saw one of the very first articles published on the unusual monkey experiment done in 1957 but not mad public for several years.  I was fascinated that, once the monkeys on one island finally learned to wash the sand off of the raspberries by going to the sea water, they went to the second island and the first monkey went right to the ocean to wash it off.  Only later, having spent much of my career in sales/marketing, I put it all together.

You see, I believe that our Zon, or perhaps the original Creator Zon, have (has) put in place a “score keeping” function into the connection that we all have with “universal intelligence”; i.e. as any living species reaches a critical mass of learning a new idea (thus evolving), this connection “keeps score” of that event (upward progress) and filters the result to the rest of that species.  I can envision that when enough cavemen learned to make fire, the rest of the world knew instantly too.  Theory:  Why would not a Zon want a way to keep track of his creation’s progress?  I also believe, just a theory at this point, that all departed intelligent beings’ spirits/souls go to that type of area like the “score keeper”.

Now, to the marketing application of this concept, most who understand this critical mass concept for introducing a new product, service, or idea go no further than to blast the marketplace with ads to achieve that critical mass, and conceptually believe that an approximate market penetration of 8-12% will achieve that goal.  Rubbish!  The scientists on that first island accomplished the critical mass for an entire species with less than 100 monkeys out of the thousands and perhaps millions of that species.  If the commonly held belief of the critical mass of 8-12% is true, why then did not their product, service, or idea immediately saturate to 100% like the monkey experiment?

The reason is that the true meaning applied to marketing lies not in the critical mass, but in creating an “island” in the marketplace and saturating that created “island” with the product service, or idea.  Additionally, one has to consider the fact that when dealing with human beings, no product, service, or idea will appeal to everyone on earth (saturation or 100%) because intelligent beings will still be affected by emotions and have the conscious ability of free will to NOT conform with the masses.

To put this all in perspective, let me relate my own application of this deeper understanding of the 100 monkey phenomenon.  In late 1982, I decided to get back into the property and casualty insurance business because I had found a company that just came to Colorado (I live in Denver).  They had tremendous auto/homeowners rates, but to differentiate myself from the competition, I decided to add to the rates 24/7 service by me the agency owner–a good trick to pull off, given the fact of no cell phones or internet back then.  However, I was one of the first to implement a pager as a marketing tool–if my customer had an accident at 3:00 AM, he/she could page me and I guaranteed a response. To create my “island”, I chose a small area of Denver, that was mostly blue-collar and thus would respond to the low rates and 24/7 service.  I created a newsletter for just that neighborhood of about 700 homes where I knocked on doors to get the word out about my rates/service, sent out direct mail, and even hired a telemarketing house to solicit by phone.  My first direct mailing got a typical 1.5% success rate.  By early 1983, I had about 8% of the business in that neighborhood “island”.  Continuing to bombard just that neighborhood, in 3 more months, I had about 30% of the business there as the word got out that I delivered the 24/7 service that no one else did.  I also began getting unsolicited response from areas well away from my little “island”. In just 1 month my “island” marketplace penetration reached 65% and I had to hire many new agents/service people to keep up on the demand.  I then chose another like neighborhood to expand.  To my surprise, my first direct mailing pulled in a 45% response!  Continuing in 1984 to expand, I hade built an agency from nothing to over $3.5 million of premium in force in just 2 years using the “island” marketing approach alone, which the industry says takes 15 years to build.  Sadly though I lost my agency, with an intrinsic value of around $1.5 million, in early 1985.  I won’t go into why here because that is not relevant to the C of U goal.  I also attained another $1+ million net worth using other products/services using the same “island” approach.

One more example and I will get to the punch-line of this discussion.  Remember the “hula hoop” craze in the late 50’s/early 60’s?  Whammo Products, inc had actually invented it in 1954 planning to market it in Hawaii.  After some curiosity response, the natives saw the hula hoop as an insult to their culture and it failed there miserably.  After several years of little market acceptance, Whammo was ready to dump the product in the fall 1959, when one of their execs decided to chill out a while at Malibu Beach, CA.  He had about 300 hoops with him and decided to get rid of them for free so he could relax. After showing a few people how to use a hula hoop, it seemed to really click with the beach bums there.  The next day he had request for many more–within 2 weeks the whole California beach community was in love with the hula hoop, and the whole nation followed shortly after.  Therefore, Whammo’s “island” was Malibu Beach and they luckily benefited from the effect.  Countless other rages had their lucky “island” as wel and got the lucky, not designed, explosion.

I know that you are getting this late in the game, but there still is time to take advantage of the right principle approach.  Since the principle starts with an “island” first approach, then national exposure, and since the national movement is already underway, I have many suggestions to offer that will work just as fast as the hula hoop craze–we can have a TVP craze too without butting heads with the anti’s.  Please contact somehow so we can mount a final assault on them.  You have mail, my phone # is below.

Inclosing, I have one problem to mention.  Unfortunately, to the all my previous years of confronting the establishment, they are aware of me big time as a threat to them.  They have actually today got me charged with a crime I did not commit that they have blown a minor thing into a big problem for me.  In fact I am going to court today on it.  To date I have always managed to wiggle out of their noose, but not so sure this time–I am in poor health and am presently totally broke and cannot afford a good attorney to help me.  The person, Steve Nalty–my fellow Denver chapter Neothink Society member, who I have carbon-copied this email to, has my permission to act on my behalf if necessary due to above.  I jus want to repeat my total dedication to this cause, for I have even risked my neck for it. I have4 no criminal record whatsoever.

Sincerely,

A. Daniel Viola